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UTM Link Builder

Build campaign tracking URLs with UTM parameters

✨ 100% Free Tool - No sign-up required!

How to use: Enter URL & campaign details (source, medium, campaign) → Click Build → Copy tracking link

Generated URL

Your tracking URL will appear here

✓ UTM Parameters:

  • • utm_source: Where traffic comes from
  • • utm_medium: How they arrive (email, cpc, etc.)
  • • utm_campaign: Which campaign
  • • utm_content: Which variant
  • • utm_term: Search keywords

Frequently Asked Questions

Is this UTM builder free to use?

Yes! This UTM link builder is 100% free with no registration required. Create unlimited campaign tracking URLs with UTM parameters and share them directly to social media platforms.

How do I build a UTM tracking link?

Enter your website URL, campaign source (e.g., google, facebook), medium (e.g., cpc, email), and campaign name. Add optional content and term parameters, click Build, then copy your tracking URL to use in marketing campaigns.

What are UTM parameters and why are they important?

UTM parameters are tags added to URLs that track where traffic comes from in Google Analytics. They're essential for measuring marketing campaign effectiveness, ROI, and understanding which channels drive the most valuable traffic.

What is the difference between utm_source, utm_medium, and utm_campaign?

utm_source identifies where traffic originates (google, facebook, newsletter), utm_medium specifies how (cpc, email, social), and utm_campaign names your specific campaign (summer_sale, product_launch). Together they provide complete tracking context.

Can I track UTM links in Google Analytics?

Absolutely! UTM parameters automatically appear in Google Analytics under Acquisition > Campaigns. You can see exactly how many visits, conversions, and revenue each campaign generates, making ROI measurement precise and actionable.